Club Monaco is an international retail brand that designs and creates modern yet timeless clothing and accessories for women and men. Since its first store opened in Toronto in 1985, Club Monaco has been recognized by fashion influencers for its thoughtfully designed, purposeful collections featuring relevant, wearable pieces, fine fabrics and exceptional fits.

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STARTING POINT
After an exhaustive design brief, myself along with several developers, marketing, & other creatives, partnered to create a new digital platform that could respond to the ever growing demand of modern shopping needs and behaviors. The newly improved Club Monaco website re-launched in 2012; allowing for a larger content area to house the homepage, various landing pages, editorial features, product grids, and description pages. All designed to leverage full-screen potential and offer impactful editorial imagery while enabling a seamless experience for customers. The dynamic typography and imagery, inspired by in-store design conventions, helps differentiate between between women’s and men’s site editorial.

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MY CONTRIBUTIONS

• Strategy
• User Research
• Product Roadmapping
• Design
• Art Direction
• Branding
• Mockups
• Redlining
• Site Optimization
• Photo Retouching